“The client wanted a template. I talked them into something with a pulse.”
Role
Brand identity, guidelines, web
Category
Corporate identity
For Asia Animation, I led a complete brand renewal, starting with a redesigned logotype and a comprehensive set of brand guidelines to ensure visual consistency. My role extended to designing their full corporate stationery and a total overhaul of their digital presence. A key achievement was successfully persuading the client to move away from generic web templates in favor of a bespoke, custom-built website. I collaborated closely with programmers to develop a unique digital experience that truly captured the company’s creative essence, rather than settling for a pre-made solution.
