“If it could hold a logo, it got one. Window, truck, leaflet, the lot.”
Role
Art direction, event layout, OOH
Category
Sportswear
For this New Balance integrated campaign, I served as the Lead Art Director, overseeing the entire visual journey from conceptualization to execution. I designed the comprehensive event layout, strategically zoning the space to optimize visitor flow and experience. My work encompassed everything from high-impact window displays and large-scale vehicle wraps to essential marketing collateral like leaflets and POP materials. By maintaining a rigorous focus on visual consistency, I ensured the brand's identity remained powerful and unified across all physical and digital touchpoints.
