"Translating a title is easy. Making it look like it was always Chinese is the job."
Role
Logotype design, campaign collateral
Category
Film & entertainment
As a core creative for 20th Century Fox’s Hong Kong releases, my primary focus was the visual transcreation of global film titles into bespoke Chinese logotypes. I redesigned these identities to maintain the original cinematic impact while catering to the local market. My role extended to the full campaign rollout, including the design of premiere invitations, comprehensive marketing collaterals, large-scale OOH subway and vehicle ads, and immersive 3D photo-op installations for cinema foyers.
