“A tea set, an umbrella and a Segway walk into a brand guideline.”
Role
Retail display, apparel and product design
Category
Celebrity brand
Working as a designer for international star Jackie Chan, I was responsible for the visual design of his retail presence and a diverse range of personal brand products. My work included the window displays for his retail store at the Hong Kong Avenue of Stars, alongside the design of various merchandise such as apparel, outerwear, and collectibles. This role offered a unique opportunity to apply a consistent personal brand across an extensive variety of items—from daily lifestyle products like tableware and umbrellas to custom graphics for his Segway. This experience significantly expanded my versatility in handling different design formats and product categories.
