Hong Kong Sevens

Event branding, key visual, brand guidelines

Two tournaments, one very recognisable ball, and organisers who kept coming back.

Role

Event branding, key visual, brand guidelines, promotional design

Category

Sports events & brand identity

Two years designing for the Cathay Pacific / Credit Suisse Hong Kong Sevens: launch press-conference décor, posters, key visual and the promotional materials that followed, from press ads to street banners. I also built out the Hong Kong Rugby Football Union’s brand, including writing its logo guidelines.

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