“Thirty years of history, one very modern makeover, and 30,000 new followers and likes in four months.”
Role
Packaging, showrooms, exhibitions, digital
Category
Heritage toy brand
As the Head of Design for this heritage toy brand with over 30 years of history, I led a comprehensive brand rejuvenation to appeal to a younger generation. My role spanned from redesigning global toy packaging and physical showrooms to overseeing international trade exhibition booths. I also spearheaded the brand's digital transformation, launching their online shop and social media presence. Notably, our Facebook strategy achieved 30,000 followers within just four months, demonstrating the power of our new visual direction.
