“Yes, that shark. Yes, it’s in your head now. And yes, some of my designs ended up in the global style guide.”
Role
Regional design, packaging, social
Category
Character brand
As a Lead Designer for Pinkfong Baby Shark in the Hong Kong and Mainland China markets, I managed a broad range of creative projects, including social media campaigns, toy packaging, and collaborative designs involving local and international celebrities. A highlight of this role was developing more diverse visual assets that expanded upon the original branding. These new designs were well-received by the Korean headquarters and were subsequently incorporated into the brand's official Global Style Guide.
