“Finance is abstract. My job was to make it something you could picture.”
Role
Credit card design, leaflets, magazine ads, app and web banners, training catalogue
Category
Banking & finance
Design for Bank of China’s credit card promotions and communications, from the cards themselves to leaflets, magazine ads, app and web banners, plus a training catalogue. The challenge was translating abstract financial thinking into ideas people instantly understand, then refining them into something that looks good.
